Cat Lincoln
Award-winning leader, speaker, author, and digital marketing professional
Cat Lincoln is a dynamic and results-driven leader with a proven track record of driving growth and innovation in the digital marketing landscape. Cat is known for her cross-functional agility, with expertise building solutions that support business outcomes across sales, marketing, operations, finance, and legal initiatives.
Digital Trailblazer
As the Founder and former CEO of CLEVER Influencer Marketing Agency, she transformed a bootstrapped startup into a multi-million dollar powerhouse, achieving over $60 million in sales, and facilitating more than $14 million in creator payments. She was instrumental in creating an inclusive corporate culture, earning CLEVER three consecutive Great Places to Work certifications and maintaining an 80%+ employee retention rate.
Cat and the CLEVER team were proud to partner with Make-A-Wish and lead the online strategy and execution of the global phenomenon #BatKid, which generated 2 billion impressions worldwide, including a shout-out from the International Space Station. Cat shared this history-making story in her TEDx talk on #Batkid, Social Media & Global Participation.
Versatile Creator
Prior to founding CLEVER, Cat delivered high-impact content and strategic SEO solutions that generated millions of page views and conversions as a freelance Marketing Consultant and Copywriter. Her leadership experience also includes senior roles at Wells Fargo, where she managed a high-performing in-house agency as Vice President of Brand Marketing, and at ADP, where she managed national branding and marketing programs.
Her expertise in crafting and executing innovative marketing strategies has made her a trusted advisor to brands across multiple industries, including consumer packaged goods, automotive, alcoholic beverages, pharmaceutical, financial services, nonprofit sectors, and more. Cat’s award-winning client work includes programs for Jeep, Georgia Pacific, ASUS, Western Union, Duckhorn Wines, Cricut, Toyota, Ford, Disney, Mars, Unilever, and more.
Industry Leader
Cat is a sought-after consultant and thought leader. She co-authored "Influencer Marketing For Dummies," featured on the Today Show, and co-founded the Influencer Marketing Association, setting new standards and shaping the future of the industry. Her insights and work have been featured in top-tier publications such as Fortune , AdAge, Fast Company, Forbes, Marie Claire, and The Economist, and earned her a spot on FOLIO Magazine's Top Women in Media list.
Cat Lincoln continues to be a visionary leader, known for her strategic foresight, creative execution, and commitment to fostering inclusive, equitable, and effective workplace cultures.